With the ever-rising competition in various business fields, customer retention is a welcome input for continuous growth and success. You don’t want to invest heavily in customer acquisition but somehow neglect their retention after onboarding them.
That’s where renewal automation comes in. This article explains what renewal automation is all about, and how it prevents customer attrition.
So, what is renewal automation?
Renewal simply refers to the process of employing technological solutions and automated systems to improve the renewal process for customers. Top renewal automation & churn prevention software like Cleverbridge facilitate actions like sending notifications and reminders, handling customer interactions, communicating contract updates, and more.
Renewal automation is different from automated renewal because the latter is all about renewing a contract or subscription automatically without requiring any major inputs from a customer. A good example of an automated renewal is what you get with subscription-based services like Apple Music or Netflix.
How does renewal automation stop customer churn?
Glad you’ve asked. Here are the most common ways:
1. Streamlines the renewal processes
Without the use of renewal automation solutions, most of the steps in the entire process will be manual. This wastes a lot of time and effort, not to mention the risks of human error.
Renewal automation reduces the chances of such happenings and makes it possible for customers to make it through the process unguided. As such, you don’t have to invest a lot of time and effort guiding them through, thus you can reinvest these resources into improving your business.
2. Enhances customer experience
Employing automated renewal processes or not facilitating a streamlined renewal process can increase customer attrition.
If you use automated renewals, you may end up with lots of “I didn’t sign up for this” cases. On the other hand, failing to streamline the renewal process means that customers will have a hard time going through the renewal process, which increases their chances of giving up.
As such, automating the entire renewal process or just a part of it boosts customer satisfaction and gives them the confidence that their needs are understood and valued. That automatically reduces the churn rate and increases the profitability of your business.
3. Enables proactive renewal management
Automating the renewal process of contracts and subscriptions for your customers gives you the ability to track and analyze customer data so that it’s easier to recognize upcoming renewals. That way, you can effortlessly assess important factors like customer satisfaction, likelihood of renewals, and more.
With this information, your business (regardless of size) can engage customers better, offer personalized incentives, and address any existing concerns with the aim of increasing renewal rates.
4. Facilitates timely renewals and reminders
Renewal automation makes it easier for businesses to provide timely notifications and reminders to their customers, so as to lower the chances of missing upcoming renewals. A business can send automated emails, in-app notifications, or SMS messages at various intervals to ensure that customers stay aware of fast-approaching renewal deadlines.
By keeping customers in the loop, you won’t risk losing them to automated renewal decisions. Just making sure that the customers are involved in the renewal process, and in a timely manner increases the likelihood of increased renewals.
5. Data-driven insights and reporting
Renewal automation uses software solutions and other technological inputs to give businesses access to data-driven insights and reporting capacities. With a deeper analysis of renewal patterns, customer feedback, and success rates, businesses will be able to understand customer behavior and preferences in a better manner.
What’s more, these insights direct the decision-making processes of a company such as improving product offerings, refining pricing strategies, and even identifying potential pain points that can increase churn. By paying attention to data-driven insights, companies are able to optimize their renewal strategies with the aim of increasing customer retention.
Prevent churn with Cleverbridge
Renewal automation is the perfect tool for churn prevention, and with Cleverbridge, you get even more. You get access to a team of professionals who are well-versed in conversions and customer retention.
So if you are looking to increase your retention rates and pave your way to business success, make sure to engage the group at cleverbridge.